The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they label their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a single thing you can measure. The Row does something quietly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. Whatever number turns up in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 measures twelve. That single fact does more practical work than any amount of styling copy, and it is the backbone of this explainer.
The convention reaches well beyond the flagship. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant to be read literally. What follows is how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
Take the number in the name, add the word inches, and you have the bag’s width. That is the system in full, applied consistently enough across the numbered families that it is fair to treat as a rule rather than a coincidence. It is unusually honest labelling, the row handbag because it erases the gap between what a size sounds like and what it measures. A Small at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. It also explains why the brand can run four sizes of one silhouette without confusing anybody.
| Model | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number misses
Width is one dimension out of three, and the other two do not scale with it in any predictable way. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a straight scaling of the smaller one. Height is what changes, by two inches, and width moves with it by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details determine how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to understand it.
The one that bends the rule: the Margaux Shoulder 12
A single current model breaks the pattern, and it deserves to be said plainly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not match here, so on this model the number serves as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as an indication rather than a measurement.
What each width actually holds
Turning inches into daily use is the step most guides skip. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the province of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet no longer have to be forced. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
Size and price move together, though not as steeply as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags that carry no size number
Plenty of the line sits outside this system, and mixing the two conventions is where trouble starts. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, generally read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
What makes a literal sizing system useful is that you can prove it before buying. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement suggests. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually works better. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.
